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| Ninja Marketing Tactics - Pushing Your Articles, Videos and Blog Posts Up In The Search Engines |
By:
Brice Paisly |
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Why "Ninja Marketing Tactics"? Isn't volume of content what you need for success online?
You have no budget for marketing and have seen videos and articles with thousands of views. You were told by some "guru" that articles and videos are a great way to drive free traffic to a website. So you embark on a plan to create a zillion pieces of content hoping that will finally get your business really moving along. After a few weeks of "content creation", you are tired and almost nobody has seen what you have created. Sound Familiar?
Let's face it, one article or video that has had thousands of views is much better than a bunch of pieces of content that only get a few views each. A lot of views on a single article or video is much better than having tons of content all over the net buried in places where nobody will ever find it. Well viewed content often gets embedded on social media sites like Facebook, tweeted on Twitter, embedded in blogs and duplicated all over the internet. The key to getting your content to go viral online is getting it viewed. The best way to get your content viewed is to get it to show up on page one, above the fold, in the organic listings of the various search engines.
To get your content well placed in the search engines, you need to optimize it. For articles, this is best done by choosing keywords that people are looking for and then using those keywords in your title, article body and in the tags. For videos, your keywords need to be in the title and in the description. Finding keywords that people are looking for requires that you learn about keyword research. Google's free keyword tool is a great place to start, but there are also fee based tools that can help you discover keywords to create content about that are very popular.
You have a great bunch of keywords, but people are still not viewing your content.
Finding popular keywords is only part of the battle. Anyone can write an article using the keywords "make money online", "online marketing" or "nutritional supplement". Those are very popular, but obvious keywords and are therefore competing with thousands or even millions of other web pages. The best way to get your content really viewed is to discover the 'longtail" or more uncommon search phrases and then create content using those keyword phrases.
Once you create content, and get it on the internet, you can then create links to the content which will help push it higher into the search engine results pages (serps). Creating social bookmarking links to your content is one way to get your content pushed up in the serps, and it may also increase views of your content.
Another "ninja tactic" that will help push your content up in the search engines is to create content about your content. If, for instance, you have written a really good article, using longtail keywords in the title and body of the article, you can create a video about that article. When you put the video on a video hosting site such as YouTube, you can create a link in the description of the video that sends people to your article. This type of link will drive more traffic to your article and also increases the relevance for the search engines when people search for your keywords.
While getting a link from a video site such as YouTube can greatly help in optimizing your content, links from other sites using anchor text are also very effective. A post in a blog, for instance, that creates a clickable link to your content where the clickable link has your keywords in it can help push your content up and get you more views.
You can use this concept top push all of your content up in the search engines. Linking a video to a blog post, a blog post to an article, an article to a video or any combination of the above can help push whatever content you want to emphasize up in the search engines.
You can also get others to help you online by having them do the same.
Driving traffic online is both an art and a science.
Learning how to create content that gets found in the search engines and viewed by many is a skill that can be learned, but the techniques are constantly changing and evolving. It is wise to understand that technique and methodology is often as important as the quality of your content if you want to achieve solid results in your marketing efforts.
Taking the time to learn Ninja tactics such as linking content to content can make a huge difference in the effectiveness of your content marketing efforts.
Getting content found in the search engines is a subject that should be of interest for any business that is on the internet. Creating articles, videos and blog posts that drive traffic to your website is not free because it takes time. However, the effort expended to create good, well optimized content can result in a business that has residual traffic and can help create true financial freedom if you have an online business.
Steve Jankowski is an attorney who transitioned to a business owner and then decided to build a home business. He specializes in training people to utilize the internet to build a home business. His major focus in online marketing is in the free methods of driving traffic. He resides in Minnesota with his wife Nancy and their 4 daughters. www.toptiermentor.com. Use article writing to get traffic to your website.
http://www.articlemarketingrobot.com |
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