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| 10 Easy SEO Tips |
By:
Georgette Adanas |
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Achieving success with SEO is simply a matter of following these ten rules:
Keyword Research Is The First Step
You have to start with keyword research. The aim of keyword research is to identify what terms that your target market are using to find what you offer, and to assess the volumes of searches that occur each month to see which particular terms are worth targeting. The Google Keyword Tool is best for keyword research and it is free to use.
Find Out How Competitive Your Keywords Are
Once you have a list of keywords that you want to target, you need to find out how many other web pages are competing for that term and how much authority they have so you can decide whether to target them or not. This is easy to understand. If a keyword is highly competitive then it can take months to get a page one listing and a lot of work. There is a free competition analysis tool called Traffic Travis which will give you all the answers that you need here quickly.
Wordpress Is Great For SEO
Create your new site with the Wordpress content management program as it is very flexible and has many additional enhancements that will help you with your SEO. If you have an existing site then convert it to Wordpress. New pages are a snap with Wordpress as you don't need to use FTP it is added instantly and a built in automatic RSS feed means that your new content will be quickly discovered by the search engines. Wordpress sites often out rank other web site platforms such as HTML as the search engines prefer the platform with the built in RSS feed.
Create A Differnet Page Per Keyword
It is good SEO practice to create a new page for each term that you are trying to rank for rather that using only one page for all of them. Create different pages for all of the keywords that you want to target and make sure that the URL of the page contains that title. As an example if your website was about dogs then a page about dog training would have an URL like yourdogsite.com/dog-training.
Create New Unique Pages Often
When you add a new page use unique content for this. You can write this yourself or outsource this task for a few dollars. Don't take PLR articles and use these for your web site without completely rewriting them first. A good length for your article would be a minimum of 500 words and there is no maximum. Add new content at least once a week to begin with and once a month when your site is more established.
Include Videos On Your Site
Search engines will improve your rankings if they find videos on your site as different content types always do well. It is easy to find videos of relevance on the video sharing sites or make them yourself. Include them where you can.
Optimize Every One Of Your Pages For The Keyword
Make sure that your keyword appears in your page title and regularly in your page text. This will ensure that the search engines are in no doubt what your pages are about and will help rankings. All web site platforms allow the use of H1, H2 and H3 or heading tags for sub headings so use them with your keyword included.
One Way Linking Is The Next Step
You need to obtain a number of external links from other people's sites to your pages as the search engines consider this to be positive voting for your web site. Links can be gained in numerous ways and some of these include social bookmarking, submitting articles to article directories, blog posts on external sites, directory submissions and making comments on blog posts created by others. The key to link building is mixing up the type of links you get and consistency. Get as many links as you can.
Social Networks Are Good For SEO
If you do not have an account at Twitter or Facebook yet then get them today and get as many followers and friends as possible. The reason you need lots of friends is to spread the word about your web site on their walls by sending broadcast messages to them all. If you have a number of followers to your Twitter account send them all a tweet with your web page link included. If your web site is picked up many times when the search engines crawl Twitter and Facebook then you will get major SEO benefits from this.
Be Consistent With SEO
You need to keep on doing SEO even if you are in the number one spot because if you don't somebody else will soon take your place.
To learn more about outsorcing your link building have a look at this great backlink service.
http://www.google.com |
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